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News & Releases
Snoopy Just Wants to Sleep: the Swatch Mission to the Moonphase is Here
In a move that would seem to indicate that no, they really never will stop with these things, Swatch has unveiled a new Bioceramic MoonSwatch …
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News & Releases
Swatch and The Simpsons Meet for a Watch Honoring the Long Running Series
I am an unabashed fan of Swatch. I’ve always loved Swatch watches, and as I’ve gotten deeper and deeper into the hobby over the years, …
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Editorial
Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms
Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased …
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News & Releases
Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches
Alternative realities have long held the imagination of humans. From ancient Roman historian, Livy, to 20th century physicist, Hugh Everett, to Marvel movies of today, …
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News & Releases
Swatch Debuts the Big Bold Irony Collection, Combining Steel and Bioceramic
Summer is in full swing, cool and casual is the name of the game, and for Swatch that means bigger and bolder watches. Big Bold …
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News & Releases
Swatch Expands their Art Journey Collection with Three New Watches Inspired by Jean-Michel Basquiat
For the last year, Swatch has existed primarily as the brand that makes and sells the MoonSwatch, their enormous, crossover hit made in partnership with …
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News & Releases
The MoonSwatch Goes Gold With New Mission To Moonshine
The tumultuous story of the SWATCH x Omega MoonSwatch Speedmaster gets a new chapter today with the release of the MoonSwatch Mission To Moonshine Gold. …
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Editorial
Happy Birthday, Swatch
Swatch, the brand that is just about everyone’s first watch, celebrated their 40th birthday this week. On March 1, 1983, Swatch unveiled its first collection …
