I don’t look at Tudor in the same way as some of my colleagues. I’ve always liked and admired the brand, and I’ve owned their watches in the past, but for me they come up well short of a brand that I’ve ever obsessed over. They make very good watches, and represent an excellent value in the larger market, but when a new Tudor is released and the entire Watch Internet stops in its tracks to dissect it to the micron, I always feel a little lost. They just don’t inspire a desire to dive into that level of analysis for me. It’s how I feel about ER versus The Sopranos. Both shows I love and find myself rewatching often. I could podcast every week about The Sopranos, but I just don’t have a lot to say about ER.
But when I saw the new Black Bay 41 in burgundy at Watches & Wonders this year, it felt different. It was like the Tudor portion of my brain, which might previously have been lobotomized, was magically activated, possibly for the very first time. It could have been the high of that first meeting of the show, the lighting in the booth, being in an over-caffeinated state, or the promise of those little sandwiches in the press lounge in a matter of hours, but I was in a particularly receptive mood for this watch. I remember it immediately standing out among their entire crop of releases, which had not yet been through the cycle of hype to come. I distinctly recall thinking that the new 41mm Black Bay was going to be the star pupil of this year’s novelties, and that the Black Bay 54 and the new white dial GMT were exactly fine and would do well with a niche crowd of enthusiasts. The new 41, I figured, would be this year’s wait-list piece.