Timex and The James Brand Launch their Latest Collaboration: a Traveler’s GMT in Titanium

Timex has been on a roll as of late, with multiple successful collaborations with Keith Haring, Jackie Aiche, Seconde/Seconde, and the Peanuts gang to name a few. We recently featured the World-Famous Tennis Player Time x Peanuts on Worn & Wound. Their latest collaboration appears to be an effort to step it up a notch and they have clearly succeeded in doing so.  Introducing the fully titanium Timex x James Brand GMT. And it is not just any GMT, it is a proper traveler’s type, with an independently adjustable local hour hand.

Envisioned by renowned Italian watchmaker and Timex Chief Creative Director Giorgio Galli and designed by the team at The James Brand, this all-new co-branded GMT watch has the analog soul of the classic field watch. Why James Brand? They believe that the things you carry say something about you. They design tools that are practical, not tactical, with a modern and minimalist design aesthetic that never feels out of place but is still clearly “James Brand.” That principle has been carried over in the brand’s previous watch releases and continues with this new GMT.

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This barrel-shaped watch measures 41mm in diameter and has a lug width of 20mm, which is a great size for strap swapping. Likewise, the accompanying titanium bracelet and rubber strap have quick-release spring bars for easy changes. Powering this timepiece is the Miyota 9075 automatic 24 jewel movement, which has a power-reserve of 42-hours, and it can be admired through the screw-down display back. The crown can also be screwed down effectively keeping dirt, dust, and moisture out and providing water-resistance to 200 meters.

Underneath the top sapphire crystal, the bright yellow GMT hand provides the time in a second time-zone, as well as a potential third time-zone by rotating the graduated bezel. For low-light visibility, the hands and dial markers have been coated in Super Luminova C1. 

The watch is referred to as a limited edition by Timex, but they have not specified a production number as of yet. It’s available as of today through the Timex and James Brand websites, as well as through their retail partner, Huckberry. The retail price is $749. Timex x The James Brand

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Based in Montreal, Quebec, Marc has been an enthusiastic watch collector for well over three decades. Having witnessed and participated in the birth of the internet watch community, he has played a role on multiple watch forums and his articles have appeared on-line and in print since the late 1990s. Today his passion for all things horological is as pronounced as it has ever been, while he continues his never-ending search for watch next.
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