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Article | Editorial

Selling Points that Don’t Sell Me: Spec Snobbery

If I were to make a gross oversimplification of watches, I’d say they are about …
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Article | Editorial

Photo Report: Traveling Through Zürich and Schaffhausen with IWC

Just a few weeks ago I was graciously invited to fly to Switzerland to get a first glimpse of some of the new novelties this …
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A Whimsical Look at the LEGO Watch System

There’s a storied history of non-watch companies making the foray into the watch world. Montblanc, Ralph Lauren, Tiffany & Co. Some of them are even …
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Selling Points that Don’t Sell Me: Quartz Snobbery

Snob is a loaded, and sometimes divisive word in horology. Being called a snob, or calling someone a snob, is a quick way to draw …
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More New Watches Celebrating the Year of the Dragon

This Chinese zodiac assigns an animal to represent each lunar new year, cycling through the …
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An Equation for Watch Buying Satisfaction with the Bulova Hack

In the early days of Facebook, “Facebook official” was a big deal. A status update from “in a relationship” to “single” sent shockwaves through social …
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Opinion: Why I Don’t Have a Grail Watch

I’ve always assumed that my affinity toward affordable watches was somewhat forced by circumstances. With …
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Article | Editorial

Eat the Rich: How Watches Signify Class in Saltburn, The Menu, and More

The new class satire Saltburn features some prominent watch-shots—protagonist Ollie Quick (Barry Keoghan) wears a Casio, his friend Felix Catton (Jacob Elordi) can be seen …
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