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Editorial
Selling Points that Don’t Sell Me: Spec Snobbery
If I were to make a gross oversimplification of watches, I’d say they are about …
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Editorial
Photo Report: Traveling Through Zürich and Schaffhausen with IWC
Just a few weeks ago I was graciously invited to fly to Switzerland to get a first glimpse of some of the new novelties this …
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Editorial
A Whimsical Look at the LEGO Watch System
There’s a storied history of non-watch companies making the foray into the watch world. Montblanc, Ralph Lauren, Tiffany & Co. Some of them are even …
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Editorial
Selling Points that Don’t Sell Me: Quartz Snobbery
Snob is a loaded, and sometimes divisive word in horology. Being called a snob, or calling someone a snob, is a quick way to draw …
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Editorial
More New Watches Celebrating the Year of the Dragon
This Chinese zodiac assigns an animal to represent each lunar new year, cycling through the …
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Editorial
An Equation for Watch Buying Satisfaction with the Bulova Hack
In the early days of Facebook, “Facebook official” was a big deal. A status update from “in a relationship” to “single” sent shockwaves through social …
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Editorial
Opinion: Why I Don’t Have a Grail Watch
I’ve always assumed that my affinity toward affordable watches was somewhat forced by circumstances. With …
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Editorial
Eat the Rich: How Watches Signify Class in Saltburn, The Menu, and More
The new class satire Saltburn features some prominent watch-shots—protagonist Ollie Quick (Barry Keoghan) wears a Casio, his friend Felix Catton (Jacob Elordi) can be seen …