Latest Review
August 6, 2024 
10Ten Labs was founded by Middle-Eastern horologists as a Phygital retail platform that offers watch aficionados fine timepieces curated by independent watchmakers. Located and based in the Kingdom of Saudi Arabia, 10Ten Labs is on a mission to change the face and future of brick-and-mortar retail within the watch industry by fostering a hybrid model, which combines online and physical experiences when purchasing a time-piece. Within a three year time horizon and since their official launch in 2021, they have excelled in curating highly unique limited edition timepieces with their partner brands that received global recognition.
All of their releases are inspired by 5 main elements derived from the Kingdom of Saudi Arabia which include Nature, Architecture, Wild-Life, Arts and Time. In this Gift Guide, we explore a small sample of 10Ten Labs Limited Edition collaborations and perhaps you too can imagine what they would be like on your wrist.
Lacher & Co., more commonly known as Laco, is commonly referred to as the great-great-grandfather of the German pilot watch, also known as Flieger watches. They have been crafting these types of timepieces since 1925 in Pforzheim, where they combine nearly 100 years of know-how with progressive new ideas and technology. In the spirit of collaboration 10Ten Labs & Laco proudly present the Tri-Color Pilot Master.
These colorful pilot watches are modeled after a B-Uhr (Beobachtungs-uhren) Type B design, which feature an outer 0-60 graduated scale for minutes and seconds, and an inner 1-12 ring for hours. There are 3 colorways, limited to 25 pieces each, in their flagship Aachen pilot watch line. The unique colors are Smoked Salmon, Fuchsia and Moss Aqua, all offered in 39mm and house an automatic movement.
Limited to only 75 pieces total, these collector’s editions are exclusive to the Middle East region and offered solely through 10Ten Labs. Get yours while they last
Founded in 1882 in Havana Cuba and now crafted in Switzerland, Cuervo y Sobrinos has a prodigious history, enriched with many significant milestones along the way. Proud of its past, it chooses to wholeheartedly embrace the future with magnificent watches that engender desire and confer lasting joy. Indeed, it is the company’s belief that its best years are yet to come.
10Ten Labs & Cuervo y Sobrinos proudly presents a masterwork timepiece with a unique and lavish Jasper Stone Dial. It features a stunning stainless-steel case with typically pronounced CyS lugs and it measures 40mm in diameter, with a thickness of only 6.2mm. Beneath the gorgeous deep red dial, beats an automatic Peseux 224 caliber. The Red Jasper is a true limited edition of only 20 pieces, and it is exclusively curated for the Middle East region. Best be quick, or they will be gone!
Ophion Watches was created with the goal of offering the experience of high-end timepieces, but at a much more attainable price point. To quote our Managing Editor, Zach Kazan “Ophion’s watches are an experiment in the deliberate mixing of traditional hand finishing techniques with modern manufacturing, and making the most of what the latest technology has to offer”.
Inspired by the Arabian mythology, 10Ten Labs & Ophion have collaborated to create the Zarqa Edition. Known for her unparalleled intuition and sharp vision, Zarqa Al Yamamah had striking blue eyes that helped her foresee the future. The Zarqa Edition merges the Arabian Peninsula’s rich folklore and history with the craftsmanship and artistry of independent watchmaker Miguel Morales Ribas.
This exquisite 38.5mm x 8.85mm watch houses a Technotime base movement, which Ophion redesigns the bridges and applies custom finishing. If this one is like any of their other pieces, you better act fast, before they are all sold out.
10Ten Labs retails over 25 renowned independent watch brands and offers its clients a wide range of services including a savvy tech-based online retail platform, high-end retail galleries and lounges located across Riyadh, Jeddah in the Kingdom of Saudi Arabia and Manama in the Kingdom of Bahrain. They further offer full watch concierge services, and they curate an eclectic mix of some of the world’s most exclusive timepieces. They also host Club 10Ten, which is a members-only club dedicated to horology aficionados, enthusiasts, and collectors within all segments of watchmaking from affordable to luxury.
Such editions have been eye-turners due to their artistic elements, the stories behind the timepieces, and the caliber of the partner brands. The offerings are more than just timepieces, but unique heirloom to their keepers and their descendants to come. Explore their entire collection, and community at the 10ten Labs site today.
